Not enough opportunities
Your sales team can close, but needs more qualified conversations.
01B2B growth
B2B growth agency in Quebec
We help B2B companies generate more qualified opportunities through a complete system combining acquisition, landing pages, CRM, automation, AI, advanced tracking and outsourced business development.
We don’t stop at a completed form. We build the system that turns marketing into a real sales pipeline.
Acquisition • CRM • Automation • Business development
In brief
We go beyond lead generation.
Most agencies stop when a form is submitted.
We want to know what happens next.
Does the lead match your target market? Did they book a meeting? Become a real opportunity? Request a quote? Become a customer?
Agence ROI builds a system that connects acquisition directly to your sales pipeline.
The goal isn’t more leads. It’s more of the right opportunities.
B2B marketing shouldn’t operate in a silo.
Leads that don’t fit
You generate volume, but the companies are too small, not ready or outside your target market.
02Marketing and sales disconnected
Marketing measures leads while sales measures contracts. Nobody sees the full journey.
03Inconsistent follow-up
Opportunities land in a CRM, a spreadsheet or an inbox without a clear process to move them forward.
04Developing a territory takes time
Hiring, training and managing a sales team can slow down expansion into a new market.
05An extension of your marketing and sales development team.
Agence ROI isn’t here just to become your Google Ads supplier.
We can work as an extension of your team to build and operate the complete opportunity-generation system.
Depending on the engagement, this can include:
- Digital acquisition
- Demand generation
- Landing pages
- Qualification
- CRM
- Automation
- AI
- Tracking
- Nurturing
- Targeted prospecting
- Outsourced business development
- Field representation
- Demonstrations
- Opportunity follow-up
From the first click to the sales opportunity.
And, depending on the engagement, through sales development.
Our B2B growth system
01
Attract
Create and capture demand from the right companies and decision-makers.
- Google Ads
- Meta Ads
- LinkedIn Ads
- SEO
- Targeted prospecting
02
Convert
Turn traffic into opportunities with messaging tailored to the B2B market.
- Landing pages
- Offers
- Forms
- Qualification
03
Centralize
Make sure every new opportunity enters a clear process.
- CRM
- Pipeline
- Lead routing
- Automation
- AI
04
Develop
Move opportunities forward instead of simply accumulating them.
- Follow-up
- Nurturing
- Prospecting
- Appointments
- Business development
05
Sell
Depending on the engagement, Agence ROI can support or take on part of field business development across Quebec.
- Meetings
- Demonstrations
- Quotes
- Field representation
06
Measure
Optimize the system using data that reflects real growth.
- Qualified leads
- Appointments
- Opportunities
- Pipeline
- CAC
- Revenue
The right channels depend on how your market buys.
Google Ads
Reach companies when they are actively searching for a solution.
Meta Ads
Create demand and introduce an offer to your target market.
LinkedIn Ads
Reach decision-makers by role, company or industry when relevant.
SEO / GEO
Build organic visibility around your market’s challenges, services and searches.
Targeted outbound
Complement inbound with targeted prospecting when the market and engagement justify it.
We measure beyond the form.
CPL is useful. But it shouldn’t be the final KPI.
When the data is available, we aim to track:
- 01Leads
- 02Qualified leads
- 03Appointments
- 04Opportunities
- 05Pipeline
- 06Sales
- 07Revenue
Cost per qualified lead
Cost per appointment
Cost per opportunity
Pipeline value
CAC
Revenue generated
Marketing and sales need to speak the same language.
Québec
Need to go beyond marketing?
Outsourced sales representation can also be part of the engagement.
For some companies, generating opportunities is only part of the challenge. They also need to:
- Meet prospects
- Run demonstrations
- Present solutions
- Develop the territory
- Maintain relationships
- Move opportunities forward
Depending on the engagement, Agence ROI can integrate outsourced business development and field representation across Quebec.
Develop your market without necessarily building the entire team in-house right away.
Built for companies selling high-value solutions.
Our approach is particularly suited to businesses where a few new contracts can meaningfully impact growth.
Industrial & manufacturing
Machinery, robotics, automation, equipment and production solutions.
Construction & building
Materials, equipment, technology and specialized products.
B2B technology
SaaS, ERP, AI, automation and operational solutions.
Commercial equipment
Specialized solutions sold to companies or organizations.
Complex B2B services
Professional or technical services with a consultative sales cycle.
Don’t see your industry?
If your business sells a high-value B2B solution with an identifiable sales process, we can likely assess the potential.
When our approach works best.
- A validated product or service
- Sufficiently high value per customer
- Margins that support acquisition investment
- Capacity to deliver more volume
- An identifiable B2B market
- A team able to handle opportunities, or willingness to outsource part of business development
- A desire to measure sales and pipeline
This probably isn’t for you if…
- You only want the lowest CPL
- You haven’t validated your offer yet
- You have no capacity to handle new opportunities
- Each new sale has very little value
- You don’t want to track results through sales
B2B Growth Audit
Before investing more, let’s identify the potential.
We assess your current situation to understand how Agence ROI could develop your acquisition and B2B pipeline.
The Growth Audit can cover:
- Market
- ICP
- Offer
- Positioning
- Acquisition channels
- Google presence
- Competition
- Landing pages
- CRM
- Tracking
- Sales process
- Territory development opportunities
A clear action plan to generate more B2B opportunities in Quebec.
Strategic assessment • No commitment
Frequently asked questions.
A B2B growth agency helps a company develop its sales pipeline by combining demand generation, digital advertising, landing pages, CRM, automation, tracking and, in some engagements, business development.
No. Lead generation is part of the system. We can also handle landing pages, qualification, CRM, automation, tracking and certain business development activities.
Yes, depending on the engagement. Agence ROI can integrate external sales representation, including field meetings, demonstrations and territory development across Quebec.
We can integrate outbound prospecting when the strategy justifies it. The exact channel mix depends on the market, ideal customer profile and engagement.
Our approach can suit industries including manufacturing, industrial solutions, construction, technology, commercial equipment and complex B2B services.
No. A small or medium-sized business with 10 to 50 employees can be a good fit if its product or service is validated, each new customer has sufficient value and it wants to develop its pipeline.
Yes, when prospects actively search for the solution. Google Ads can capture existing demand, while Meta, LinkedIn, SEO and outbound can complement the strategy to create demand.
We aim to measure beyond CPL, including qualified leads, appointments, opportunities, pipeline value, CAC and revenue when the data is available.
It depends on the engagement. Agence ROI can act as an extension of your marketing and sales development department and take on part of business development. For some clients we complement the internal team; for others we can reduce the need to immediately build certain functions in-house.
Yes. The service is designed for companies looking to develop their sales throughout Quebec.
Let’s develop your pipeline
Your next contract starts with a better acquisition strategy.
We assess your market, current acquisition and sales process to identify the levers that could generate more B2B opportunities.
Growth Audit • Acquisition • CRM • Business development