Marketing resources for better decisions.

Estimate the leads and media budget required to hit your new-customer target.

Model revenue, AOV, conversion rate, CAC, LTV and your target media budget.

Understand setup fees, monthly management and the variables that affect pricing.

Choose between capturing existing demand and creating new demand.

Compare expertise, cost, availability, tracking and growth capacity.

Work backward from your sales target to a realistic monthly budget.

A practical evaluation grid, key questions and warning signs.

CPC, CPL, conversion rate and ROAS benchmarks by industry and channel.

MER, CAC, nCAC, LTV and contribution margin beyond platform ROAS.

Choose the right campaign structure for your data, budget and maturity.